Nordic Brand Activation
Location: Nordic Countries
Concept: In a Nordic brand activation, Brandvenue have collaborated with their 27Names partners; Utsikt, Lataamo and Fieldworks since January, for Brandvenue’ client Royal Canin.
Royal Canin is a tailor-made healthy nutrition company for cats and dogs.
The main purpose for this brand activation was to recruit new customers through education and by communicating the benefits that Royal Canin is offering.
The first activation was focusing on obesity and healthy weight, as this is an increasing issue among pets. Furthermore, based on Royal Canin’ increasing focus on reducing their environmental impact, Brandvenue and their partners introduced an environmental-friendly branding package.
Unfortunately, our Nordic collaboration is on hold due to the Corvid-19 pandemic across the globe.