Concept: To celebrate the release of their new Disney-Jewellery collection, PANDORA at Amagertorv invited people inside for some cake and champagne from 5-11 October. Brandvenue was responsible for planning and executing the event in collaboration with Pandora’s staff. Through these efforts, the shop was filled with interested consumers.

At the shops entrance, the consumer was met with a balloon arch shaped like the iconic Mickey Mouse ears. Inside the shop, the consumer could enjoy some champagne and Disney-cakes while they witnessed and explored the new jewellery collection in an almost exhibition-like atmosphere.