Concept: When Carlsberg launch their latest green initiatives towards ZERO called Ny Dawn. A conference for global journalists were created to showcase all Carlsberg’s new strategic initiatives, such as Carlsberg Snap Pack.

The conference was held in Carlsberg old brewhouse and Brandvenue was the agency creating all the surroundings from creative developments to showcase Carlsberg initiatives, to organizing the event and execution.

All elements for the conference was created with sustainability in mind.