BURN Party at Nexus
Client: Burn Energydrink
Participants: ca. 1500
Location: Copenhagen Business School
Concept: As a supplier for Café Nexus, BURN wished to activate their brand during one of Nexus’ parties. During the week leading up to the party, we activated the students by giving out BURN samples and setting up a BURN photobooth. Here they could take a picture and enter a competition to win a VIP table at the party.
The famous EDM DJ Otto Knows played during the party, creating the perfect soundtrack to an energetic night. The BURN brand was activated through sound sensitive LED wristbands, LED logos, Neon coloured body paint and BURN energy drink samples.