Tuborg – J-dag 2015

Client: Carlsberg

Participants:  ca. 250

Location: Carlsberg Museum, København

Concept: Since 2006, Brandvenue has been responsible for coordinating the 150 trucks and personnel, that drive around Denmark and give out free Christmas Beer on various bars and restaurants on “J-Dag”.

In 2015, we decided to continue the success of the years prior by kickstarting J-Dag with a an event for the personnel that has made it all possible. This year Calsberg employees and on-site personell were invited for Sandwiches and Frikadeller at the Carlsberg Museum.

Afterwards the employees and staff were split into teams and were sent out to deliver the Christmas Beers, continuing the tradition of spreading Christmas joy.