Sankt Hans with Grimbergen
Participants: ca. 2.000 pax
Concept: In order to introduce the newest special beer in Denmark to consumers, Grimbergen set up a nice bar at Nyhavn during Sankt Hans Aften. Here, visitors could buy Grimbergen beer for an affordable price, and get their own Grimerbergen glass that they could take home.
Other than that, 2 hostess’ sold beer to people sitting around Nyhavn, and gave away flyers with the unique history of Grimbergen. Over 500 flyers were given and over 300 Grimbergen beers were solgt,